Auto Mall SEO

Categories: Auto Mall Web Marketing, Automotive eCommerce, OEM Web Marketing

An Auto Mall website is your chance to make a professional, unified, and buyer-friendly environment to capture the attention of your local shoppers, and those that now view you as a destination!

I was talking with Tony Batarse the other day, about a new car store he has in a smallish town on a stretch of freeway between Sacramento and San Francisco. Mr Batarse is a personal hero of mine, and the man that gave me my first break in F&I years ago; he also happens to be one of the most powerful men in the automotive retail game. At one point in the conversation, he told a great story about a store in which ... Read More

Automotive OEM SEO

Categories: Auto Mall Web Marketing, Automotive eCommerce, OEM Web Marketing

From reputation management to grassroots/viral marketing, web marketing should be organized and supported at the factory level.

Automotive SEO for the Forward thinking OEM -or- Why Web Marketing is a Manufacturer Concern. Due to the shift in methods used by shoppers to research and select an automobile, search engine placement needs to be a much larger concern to the OEM's that intend to remain relevant in today's marketplace. From reputation management to grassroots/viral marketing, web marketing should be organized and supported at the factory level. Every day I am approached by dealers that are concerned with their lack of web traffic. ... Read More